We believe it’s important to reduce your exposure to potentially unhealthy chemicals like optical whiteners and artificial fragrances – which is why we don’t use them. As a result our powder is kinder to your skin and a safer option for those with sensitive skin or allergies. ecostore laundry powder is also kinder to the environment. Independent tests confirm that our laundry powder has the lowest total alkalinity in waste water of any laundry powder in Australasia (Lanfax Laboratories 2009). A low total alkalinity score means that the grey water (or waste-water) from your washing machine can safely be used on your flower gardens, lawns and trees and is also suitable for septic tanks. For additional information on this product click here.